Jeff Gordon is a Fan of Ice Bucket Challenge!

NASCAR Sprint Cup Series driver Jeff Gordon took a break from the busy week to visit a brewery, talk with fans, and take part in one of social medias biggest crazes! The Chase driver spent the day exploring downstate Delaware to promote the September, 28 running of the "AAA 400" NASCAR Sprint Cup Series race in Dover.

Dogfish Head

One of the stops was at the Dogfish Head Brewery where he was joined by brewery founder, and ambassador for Coastal Delaware, Sam Calagione. While Calagione showed Gordon around the two talked about racing, brewing beer, and how the two compare. Performance and teamwork all come together according to Gordon who said one tiny thing can change how a car drives and how a beer tastes.

"When I look at this, I think somebody's going to buy that beer, or buy that by the case, and for us, we have a facility that buys our engines and engine parts but we don't link it to a person, we link it to a performance," Gordon said. "There are so many little things you can do to affect how the car handles," continued Gordon. "It's kind of the same with making beer. One small amount of an ingredient can change the entire outcome of the taste." 

Calagione said that the similarity between his brewery and Gordon's team and Hendrick Motorsports includes teamwork, a support structure, and an eye for detail.

"I'd say both of our companies are equally obsessed with engineering and performance," he said.

Ice Bucket Challange

Following the tour of Dogfish Head Brewery the two attended a public question-and-answer session on the bandstand at the Rehoboth Beach boardwalk. The event included approximately 400 fans in attendance for a question-and-answer session hosted by Mike Bagley of the Motor Racing Network and host of The Morning Drive on SiriusXM NASCAR radio.

Gordon talked about everything from the new Chase for the NASCAR Sprint Cup Series format to his visit earlier in the day to the brewery. The duo concluded the event with the newest social trend, the ALS Ice Bucket Challenge. Designed to help raise awareness and funds for those living with Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig's Disease, the challenge sees a participant pour a bucket of ice cold water over their head, and subsequently make a donation to the ALS Association

Gordon poured the bucket over Calagione's head to the delight of the crowd, a fitting close to the day as earlier Gordon had met with Jamie Melvin, a fan living with ALS. They dedicated their challenge to Melvin.

"ALS is such a big topic right now with all the attention it's getting," Gordon said. "It's very powerful to be able to meet someone who is actually affected and see what the awareness for the cause can really do for a person. I'm honored to have met Jamie."

Dover and the Cup

Gordon's visit to Delaware comes just three races ahead of the newly formatted Chase for the NASCAR Sprint Cup and five races before the first-ever "knockout race" at the Monster Mile, the Sept. 28 "AAA 400" NASCAR Sprint Cup Series race. The field of 16 championship contenders will be reduced to 12 by raceday's end in Dover.

With the new format, Gordon is hoping to put himself in a position to win one of the first two Chase races, which would guarantee advancement in the championship field beyond Dover.

"You hope that you do your job ahead of the elimination round so that you don't have that added pressure," Gordon said. "But we are very capable of performing at a high level and winning those key races...I think with the new Chase format, the best team will win, and I do think that is our team."

NASCAR returns to Dover International Speedway Sept. 26-28, 2014 for the Sept. 28 "AAA 400" NASCAR Sprint Cup Series race, the third event in the 10-race Chase for the NASCAR Sprint Cup, the Sept. 27 NASCAR Nationwide Series race and the Sept. 26 "Drive Sober 150" presented by the Delaware Office of Highway Safety NASCAR K&N Pro Series East race.

Images and Press Release Material: Dover International Speedway

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