NASCAR Sprint Cup Series driver Jeff Gordon took a break from the busy week to visit a brewery, talk with fans, and take part in one of social medias biggest crazes! The Chase driver spent the day exploring downstate Delaware to promote the September, 28 running of the "AAA 400" NASCAR Sprint Cup Series race in Dover.
One of the stops was at the Dogfish
Head Brewery where he was joined by brewery founder, and
ambassador for Coastal Delaware,Sam Calagione. While Calagione showed Gordon around the two talked about racing, brewing beer, and how the two compare. Performance and teamwork all come together according to Gordon who said one tiny thing can change how a car drives and how a beer tastes.
"When I look at this, I think somebody's going to buy that
beer, or buy that by the case, and for us, we have a facility that buys our
engines and engine parts but we don't link it to a person, we link it to a
performance," Gordon said. "There are so many little things you can do to affect how
the car handles," continued Gordon. "It's kind of the same with making beer.
One small amount of an ingredient can change the entire outcome of the taste."
Calagione said that the similarity between his brewery and Gordon's team and Hendrick Motorsports includes teamwork, a support structure, and an eye for detail.
"I'd say both of our companies are equally obsessed with
engineering and performance," he said.
Ice Bucket Challange
Following the tour of Dogfish Head Brewery the two attended a public
question-and-answer session on the bandstand at the Rehoboth Beach boardwalk. The event included approximately 400 fans in attendance for a
question-and-answer session hosted by Mike Bagley of the Motor Racing Network
and host of The Morning Drive on SiriusXM NASCAR radio.
Gordon talked about everything from
the new Chase for the NASCAR Sprint Cup Series format to his visit earlier in
the day to the brewery. The duo concluded the event with the newest social
trend, the ALS Ice Bucket Challenge. Designed to help raise awareness and funds
for those living with Amyotrophic Lateral Sclerosis (ALS), or Lou Gehrig's
Disease, the challenge sees a participant pour a bucket of ice cold water over
their head, and subsequently make a donation to the ALS Association
Gordon poured the bucket over Calagione's head to the delight of the crowd, a
fitting close to the day as earlier Gordon had met with Jamie Melvin, a fan
living with ALS. They dedicated their challenge to Melvin.
"ALS is such a big topic right
now with all the attention it's getting," Gordon said. "It's very
powerful to be able to meet someone who is actually affected and see what the
awareness for the cause can really do for a person. I'm honored to have met
Dover and the Cup
Gordon's visit to Delaware comes
just three races ahead of the newly formatted Chase for the NASCAR Sprint Cup
and five races before the first-ever "knockout race" at the Monster
Mile, the Sept. 28 "AAA 400" NASCAR Sprint Cup Series race. The field
of 16 championship contenders will be reduced to 12 by raceday's end in Dover.
With the new format, Gordon is
hoping to put himself in a position to win one of the first two Chase races,
which would guarantee advancement in the championship field beyond Dover.
"You hope that you do your job
ahead of the elimination round so that you don't have that added pressure,"
Gordon said. "But we are very capable of performing at a high level and
winning those key races...I think with the new Chase format, the best team will
win, and I do think that is our team."
NASCAR returns to Dover
International Speedway Sept. 26-28, 2014 for the Sept. 28 "AAA 400"
NASCAR Sprint Cup Series race, the third event in the 10-race Chase for the
NASCAR Sprint Cup, the Sept. 27 NASCAR Nationwide Series race and the Sept. 26
"Drive Sober 150" presented by the Delaware Office of Highway Safety
NASCAR K&N Pro Series East race.